Physical AI, robotics, biotech, clean energy, advanced materials, marine tech. We help hard tech founders and manufacturers in Santa Cruz County get built, funded, and staffed, without leaving the coast.
No cost to Santa Cruz County businesses. SBDC advising is funded by the SBA and the State of California.
Free 1:1 advising
This is the core of what we do, and it costs nothing. Every business operating in Santa Cruz County can work one-to-one with an SBDC advisor for as long as they need, funded by the U.S. Small Business Administration and the State of California.
Confidential. Advisors are bound by SBDC confidentiality rules. Nothing you share, financials, roadmaps, IP, leaves the room, and we do not take equity.
Unlimited. Not a single consultation. Founders typically meet their advisor repeatedly across a product cycle.
Manufacturing-literate. Between them: process improvement through the NIST Manufacturing Extension Partnership, angel and VC financing, tech transfer, and government programs.
Tell us what you're building
A short intake form, what you make, where you are, and what is in your way. Ten minutes, no pitch deck.
Get matched to an advisor
We pair you with someone whose background fits your problem: hardware engineering, life sciences, manufacturing, or capital formation.
Meet, then keep meeting
Sessions run as long as you need them, in person or over video. Most founders come back, this is an ongoing relationship, not a one-off consultation.
What we do
Physical products take longer, cost more up front, and need space, equipment, and suppliers before they need a growth plan. Advising is the front door; this is what it opens onto.
Non-dilutive first: SBIR/STTR, state and federal manufacturing grants, and loan packaging. Then investor readiness and warm introductions.
Makerspace access, plus supply chain, contract manufacturing, and design-for-manufacturing support.
A monthly robotics and hard tech meetup, a members-only Discord, and a directory built for finding the person who already solved your problem.
Sector deep dives run with local operators and researchers. Biotech commercialization is up next in 2026.
Connections into UC Santa Cruz, Cabrillo College, Santa Cruz Works, the Workforce Development Board, and county economic development.
What's next
The Robotics & Hard Tech Founders Meetup runs monthly at Idea Fab Labs in the Wrigley Building. Trainings and workshops are scheduled through the year.
Tue, OCT 6 · 5:30 PM – 6:30 PM PT
Online
Behind the Hardware: NVIDIA Tech Talk at UC Berkeley 10/6/26 Event Details: Date: Tuesday, 10/6/2026 Time: 5:30 - 6:30 PM PT Location: Virtual MS Teams Get an inside look at life at NVIDIA — straight from the engineers building it. They'll share their journeys from college to career in tech, the imp
Wed, OCT 7 · 6:00 PM PT
River Row
Quarterly Santa Cruz Works showcase with rapid company presentations and networking. The October lineup includes companies working on smarter dairy herds, global expansion, AI powered finance and single use alternatives.
Thu, OCT 8 · 6:00 PM – 8:00 PM PT
Idea Fab Labs
Monthly working session for people building physical things. Bring the prototype, the problem, or both.
Focus sectors
Santa Cruz has real hardware lineage, Plantronics, Seagate, Joby, Cruz Foam, Ambient Photonics, along with a makerspace, industrial buildings with freight access, and UC Santa Cruz engineering and genomics down the road.
1.6–2.5×
Job multiplier
Every hardware job supports additional local jobs, the highest multiplier of any sector.
20%
Wage premium
Manufacturing roles pay above the regional average, strengthening local purchasing power.
3–5×
Supplier density
Hardware firms need far more local suppliers than software, embedding them in the region.
$1.48
Per output dollar
Additional economic activity generated by each dollar of manufacturing output.
Ecosystem
Ambient Photonics
Low-light dye-sensitized solar cells that eliminate disposable batteries in connected devices.
Capstan Medical
Catheter-based robotics for minimally invasive heart valve repair.
Cruz Foam
Compostable packaging foam made from chitin, replacing expanded polystyrene.
Future Motion
Maker of Onewheel self-balancing electric boards, designed and engineered in Santa Cruz.
Joby Aviation
Electric vertical take-off and landing aircraft, developed and built on the Central Coast.
Santa Cruz Bicycles
Mountain bike design and manufacturing, with carbon frame production and a factory in the Wrigley Building.
Zero Motorcycles
Electric motorcycles and powertrains, designed and manufactured in Scotts Valley.
Astrea Forensics
Ancient-DNA recovery techniques applied to forensic identification from degraded samples.
Create a member profile to get into the founder directory, join the Discord, and hear about trainings first. It takes two minutes and it costs nothing.
